About
Built by People Who Sourced Land the Hard Way
Pearson Partners finds land that works. We source and measure residential build sites across the Wasatch Front and put that work in the hands of the builders and investors who act on it.
The company exists because we spent years doing this by hand. Sourcing against a buy box means driving lots, pulling parcel records, and eliminating most of what looked promising on paper. The elimination is the work — and it does not scale. Measuring an entire county once, and keeping only what survives, is the same job done in a way that does.
Land wholesaling, ADU site leads — Pearson Partners keeps innovation the focus.
Colby Pearson, Founder
Colby spent five years sourcing land for builders across the Midwest and Pacific West through the construction boom, working against buy boxes other people had given up on. The assignment never changed: take the criteria, however narrow, and come back with parcels that hold up. Pearson Partners is that assignment run at county scale.
That work sits on top of a decade inside Utah real estate and commercial property deals. Licensed under a Utah brokerage, he spent five years as a regional property manager before joining a team on commercial tenant projects — time on the ownership side that shapes how this data treats an owner. The rest has been commercial and property due diligence, including construction inspections: the discipline of verifying a property before anyone commits money to it. That is the standard the data is held to, and the reason a parcel that could not survive a site visit does not ship on a list someone is paying for.
The technical application came from building systems for problems that resisted simpler tools — SQL infrastructure for scientific datasets, and Python pipelines that pull, reconcile, and validate data at volumes no one wants to check by hand. What carries over is a bias toward the end of the process rather than the middle. Compiled data that ends in a phone call is worth something. A spreadsheet of parcel numbers is homework.